Alyse Newman launches AANTHOLOGIES PR & artist management

Melbourne publicist Alyse Newman has launched a new company AANTHOLOGIES PR and artist management.

Specialising in alternative sounds, the company’s mission is to provide creative and strategic PR campaigns for local and international clients, covering all media platforms.

“We are inspired by boundary-pushing artists and aim to facilitate meaningful storytelling across artists channels,” says Newman.

Under the management arm, AANTHOLOGIES oversees the career of Melbourne synth-pop band FERLA.

The band’s debut album It’s Personal was playlisted on community radio along the East Coast and received an Australian Music Prize nomination.

Newman was former publicist at Positive Feedback and Little Giant Agency, and over five years worked on singles, album and tour campaigns for Angie McMahon, The Teskey Brothers, Jade Bird, Luca Brasi, Bec Sandridge, The Drop Festival, CHANGES Music Summit and Music Victoria’s Live Music Professionals program.