Barefoot Media founder Bill Campbell becomes Chief Strategy Officer of CÜR Media

PRESS RELEASE:

CÜR Media, Inc. today announced that Bill Campbell, current CÜR Media Board member and Founder of Barefoot Media, has been appointed Chief Strategy Officer of the Company. Campbell will also remain a member of the Board of Directors.  

Campbell, a veteran digital executive with over twenty-five years of experience, is the founder of Barefoot Media LLC, a consulting firm focused on assisting companies with funding, digital strategy, business and financial modeling, licensing and negotiations. Barefoot’s clients extend across a wide range of verticals including digital music, streaming video, media, beauty and fragrance, packaged food products, clean energy, film and TV. He is also Co-Founder of Crossfade Partners, an innovation and strategy firm.

Prior to founding Barefoot Media, Campbell was Senior Vice President, Global Digital Business, at Universal Music Group, as well as Senior Vice President, US Digital Business Development at Sony Music Entertainment. His responsibilities in those positions included content licensing, new channel development, and strategic partnerships for the distribution of the labels’ content, including subscription services, a la carte downloads, mobile apps, streaming audio and video services, live audio products, D2C and cloud-based music services across a variety of content delivery platforms. Campbell’s responsibilities also included negotiating and structuring key business terms, creating financial models, growing existing partners’ revenue, evaluating and recommending investment opportunities, and exploring new technologies.

"I am energized to take on a more active role at CÜR Media as we bring this dynamic social platform and music streaming service to market," said Bill Campbell.  "CÜR’s focus on connecting consumers through music using a robust social media toolset is very compelling and I am looking forward to working with Jim, Tom and the team to launch CÜR Music later this year."  

"Bill is a long time colleague, and I am thrilled to have him on the executive team, as well as The Board." said newly appointed Exec Chairman, and Interim President and CEO Jim Urie. "He joins a team that is singularly focused on breaking new ground in the streaming music space, and I am confident that CÜR Music - via a transformative product at an accessible $1.99 per month price point - will do just that."

ABOUT CÜR MEDIA INC  

CÜR Media, Inc. is creating CÜR (pronounced ’cure’), a next generation social music experience, through the planned launch of CÜR Music, a social, mobile, and web streaming music application that is being designed to enable its users to go beyond the limitations of traditional music streaming services. Upon its anticipated launch, CÜR Music will unlock the truly expressive nature of an individual’s connection with their music by fostering personalization, sharing and creativity. With CÜR Music it’s not just about streaming, it’s about what the music means to you and how you want to express that to the world. For more information please visithttp://www.curmusic.com.