Brooke Pilton joins UMA's BRING agency for music partnerships

Universal Music Australia's creative agency BRING has strengthened its music partnerships division with the hire of Brooke Pilton.

Formerly the group account director at sports creative agency Octagon, Pilton joins BRING as the new music partnerships director and will report to GM Adam Ireland.

“I’ve spent a good portion of my career helping brands understand and activate the great Aussie passion point that is sport," Pilton said.

"Now, I’m so excited to join Adam and the team in the cultural pillar that truly connects with all Australians – music.”

Her new role will see Pilton use her skills across brand endorsements, activations, media partnerships, music video integration and other music-led activities. She will also be responsible for new campaign delivery and music client retention, assisted by new account manager Alexia Tomshin.

“With music consumption booming, we’re seeing more Australian brands turn to music as their primarily cultural channel to connect with consumers," Ireland, who joined BRING in October 2019, added.

"To meet this demand and create unique campaigns for a raft of clients new to the agency, we have taken steps to bolster our team. To attract someone of Brooke’s experience and calibre is reflective of the growth and appetite from brands to get into music."

BRING aims to offer brands unique ways to connect to fans through Universal Music’s world-class talent, tools & capabilities, and recent clients include American Express, Oppo, Powerball, KFC and finance shopping app Klarna.