David Guetta to attend Melbourne Cup Carnival

PRESS RELEASE:

France’s famed champagne house, Maison Mumm, has announced French superstar David Guetta, will attend the 2015 Melbourne Cup Carnival as a special guest of the brand. As the Official Champagne of the 2015 Melbourne Cup Carnival, Mumm Champagne will host David Guetta in the Maison Mumm marquee at Flemington Racecourse on Emirates Melbourne Cup Day, Tuesday 3 November 2015.

The trip will form part of an ongoing partnership between Maison Mumm and David Guetta, when the icon of celebration invites the icon of the night for a unique collaboration.  Mumm and Guetta share a pioneering spirit and passion for innovation and celebration that has previously seen them collaborate on the video for Guetta’s no.1 track Dangerous in 2014.

This year, the partnership will see Mumm and Guetta collaborate on a new video clip which will tie into one of the internationally renowned sporting events for which Mumm Champagne is the official partner: the Emirates Melbourne Cup, known as the “race that stops the nation”™.  In the video, which will be released in early November 2015, Mumm explores an avant-garde vision of an urban horse race through a city that breaks with tradition.

The partnership will also include an exclusive new limited edition Mumm Cordon Rouge bottle co-designed by David Guetta to symbolise celebration – the unique design sees the traditional bottle entirely adorned in platinum, creating a mirror effect designed to take centre stage under nightclub lighting. This limited edition bottle will be available in both 750ml bottles and 1.5L magnums.

Finally, David Guetta will kick off his Emirates Melbourne Cup celebrations by performing his only Australian show for 2015, One Night in Melbourne, at Hisense Area on Cup Eve (2 Nov), in conjunction with Maison Mumm and Frontier Touring. Tickets for the show, which is expected to be the hottest dance event of the year and one of Australia’s biggest EDM productions, are on sale now and selling fast.

Julien Hemard, Pernod Ricard Australia Managing Director, said: “The global partnership between Maison Mumm and David Guetta is the perfect platform to take our Melbourne Cup Carnival celebrations to the next level, both through the concert and David’s visit to the Mumm marquee. We looking forward to revealing more elements over the next few weeks that will cement the Mumm marquee as the number one marquee for celebration, energy and innovation in 2015.”