Guvera partners with Aus convenience store

PRESS RELEASE:

Convenience store NightOwl and Australian music streaming service Guvera have teamed up to create the ‘Summer of Fun’ campaign.

The partnership between NightOwl and Guvera includes a chance for customers to win the ultimate summer experience of a trip to California for two people, travelling across Los Angeles, Las Vegas and San Francisco, as well as nearly half a million dollars’ worth of prizes and giveaways. The campaign will start 16 November and conclude in March 2016.

Following the release of her new single “Feel the Love”, Australian DJ / producer, DJ Tigerlily, is set to join the campaign. 

Craig Scarr, NightOwl Director of Marketing and Buying commented; ‘’Tigerlily is perfect for NightOwl, her fan base is huge and will help elevate the Summer of Fun message across the country.   She will be conducting a NightOwl in-store appearance and offer her fans tickets to one of her exciting and fun club shows which we know will resonate well with our customer demographic.” 

The campaign will be heavily supported by Guvera, in-platform and across various marketing communication channels to maximize exposure and encourage user engagement within the NightOwl Brand Channel, whilst driving users in-store to redeem prizes via a scratch card offered with purchases.

Stephen Deane, Global Commercial Director for Guvera commented: “Guvera is excited to be working with NightOwl, an iconic Australian brand. Guvera has been able to deliver a holistic campaign incorporating talent, creative production, technology and media to produce what will be known as the ‘Summer of Fun’. We are proud to have created a full service offering, and present unique marketing and promotional solutions to our valued partners.”

NightOwl and Guvera are excited to bring together a dynamic and energetic campaign and believe the integration of music and entertainment into a retail space will appeal to 16-34 year old demographic.