Inertia unveils new booking agency arm

Inertia Group has announced another inclusion to its independent group of companies, with Sydney-based boutique booking agency Collective Artists. 

The agency will be spearheaded by General Manager Rebecca Young along with co-directors Ashley Sellers and Colin Daniels.

 Rebecca Young

Young has previously worked as an Agent at boutique booking agency Artist Voice. When Artist Voice was acquired by William Morris Endeavour in April 2015, she continued as Senior Agent in the Asia-Pacific music division, eventually going on to handle the territorial bookings for the company’s International electronic roster.

Young has signed and booked breakthrough artists throughout her career including Nick Murphy (Chet Faker), The Rubens, City Calm Down, Meg Mac and Hermitude.

“I’m incredibly excited to bring Collective Artists to life with the team at Inertia," said Young. “At a time when the eyes of the world are firmly placed on amazing Australian talent, it’s more vital than ever to create a space where we can nurture their careers with creativity, care and personal attention.”

Sellers and Daniels are already familiar with the nuances of working at Inertia having jointly grown the Group’s label and distribution arm, Inertia Music, into one of the country’s leading independent music companies.

“Rebecca is one of the most dedicated agents and sharpest music minds our industry has to offer," said Daniels. "Her vision for building a carefully-curated, independent booking agency in Australia is completely in line with the passionate ethic and artist-friendly culture that we’ve developed over 15 years at Inertia.” 

Collective Artists will operate alongside the Group’s other ventures which include Inertia Music, publisher GaGa Music, live music promoter Handsome Tours, management company ie:inertia and Fairgrounds Festival.