Live Nation Australia secures new partnership with Foxtel

Global entertainment company Live Nation has announced the details of a new partnership with pay television provider Foxtel, as the latter rebrands its loyalty program.

Previously known as Foxtel First, Foxtel's loyalty program will now go by Foxtel Rewards.

The partnership with Live Nation Australia will offer those signed up to the program a slew of benefits and expereinces to ticketed events by the company.

The program will offer unrivalled access to tickets to Live Nation events, in addition to invitations to exclusive pre-show parties and VIP meet-and-greet experiences with artists.

"At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers," Lisa Cronin, director of customer marketing and loyalty at Foxtel, said in a statement.

Some forthcoming tours Live Nation are bringing to Australia include those of Billie Eilish, Dua Lipa, Alanis Morissette, Tim Minchin and more.

Outside of music, the rebranded loyalty program will also offer fans exclusive access to a slew of sporting events including The Ashes, T20 World Cup and the Big Bash League.

Live Nation previously announced a major ticketing prize as part of their #VaxTheNation campaign, offering five winners two tickets to all of its stadium and arena tours next year.

Entries close on November 30, with winners announced on December 7.