One Direction sets new Spotify record with ’Drag Me Down’

The lead single from One Direction’s still-to-be-titled fifth album made around US$33,200 in its first day of availability from Spotify.

The Sweden-headquartered streaming service announced that when the new single Drag Me Down made its premiere on Spotify on Friday (July 31), it was streamed 4.75 million times.

According to Spotify’s go-to guide for artists, SpotifyArtists.com, the service offers rights holders per-stream payouts of between $0.006 and $0.0084. If the per stream rate was $0.007 for Drag Me Down’s 4.75 million streams on Friday, then the track would have generated US$33,250 for the track’s songwriters, publishers, performers and label.

Its first-day streams beat the single day stream record previously set by Wiz Khalifa, when his track with Charlie Puth, See You Again, was streamed 4.26 million times April 17. However See You Again didn't achieve the feat until its fifth week of release.

The track has now been streamed 5.7 million times since the group pushed their more than 623m combined Facebook and Twitter fans directly to the service.

Drag Me Down is also the first track to top Spotify’s Global Chart on the first day of availability, beating record-holder Calvin Harris, whose ARIA #9 single Blame took two days to make it to the top.

Drag Me Down has now topped the Spotify chart in fifteen countries: US, Argentina, Brazil, Canada, Portugal, Malaysia, Czech Republic, Ecuador, France, Poland, Hungary, Ireland, Italy, Peru and Philippines.

TMN has reached out to Spotify Australia for comment.