Profitless Pandora now has a Hipster Brunch playlist?

The internet radio company recently sacked its Australian workforce and closed its Sydney office, then reported net losses of  $407.4 million in the first six months 2017, before announcing SiriusXM had agreed to make a $480 million strategic cash investment in Pandora.

But the platform’s on-demand service that was introduced earlier this year has been expanded in North America overnight, to include 250 more playlists covering more moods, activities, specific artists and "cultural moments."

A more limited range of playlists will also be available for its free-tiered users.

The playlists will be updated regularly although, we gather, not as regularly as those by Spotify and Apple Music.

The one that is getting the most attention is Hipster Brunch, which Pandora describes as, "Top off your bottomless mimosa, get your avocado toast, and enjoy this upbeat buzzworthy soundtrack."

The TRL Era evokes MTV’s Total Request Live of chart-topping pop from 1998 to 2008, Cuffing Session "sets the mood with naughty Hip Hop and R&B",  I Hate My Boss is self-explanatory, and Waterfalls nods (exuberantly) to party R&B.

There’s also Tight Pants Dance Party, Country Drinkin’ Songs, a motivational Beast Mode, Top Country Workout Songs, Heartbreak Reggae, Modern Yacht Rock, a pumpkin spice latte option, Woke AF Comedy and Turn Out The Lights.

The Playlists can be found in the Browse module of the Pandora app.

Users will also find personalized recommendations for the playlists based on their listening history.