SCA’s digital biz lead radio in 2015

Southern Cross Austereo’s digital biz was number one across 2015 with the final data released by Nielsen Market Intelligence.

Highlights include:

• #1 Radio Group with 234,027 Avg Daily UBs
• #1Radio Group with Unique Audience of 642,000
• #16 Australian Digital Publisher in Nielsen Market Intelligence
• #10 Australian Mobile Publisher in Nielsen Market Intelligence
• 9 million Facebook fans
• Over 1 million SCA all-time app downloads

SCA ranked 16th for all Australin Publishers on all devices. Down one spot from their Novemeber result.

Vjay Solanki, Chief Digital Enablement Officer noted: “It’s great to start 2016 knowing we finished 2015 on top in the radio category.  We were the number one business across the whole year and the Hit network was the market leader radio brand.

“As we continue to lead the way with our social media footprint, it’s about much more than unique browsers.  With 9 million Facebook fans we continue to demonstrate our ability to engage consumers with the best digital content locally and beyond”.

 “Our digital leadership in mobile was solidified at the end of 2015 when we achieved 1 million app downloads target and gives us a clear focus for greater growth in 2016”.

You can download the full report here.

Source: Radio Today