Spark & Opus co-Director Meg Williams joins Inertia

The Inertia Group is excited to announce the addition of Meg Williams to their Marketing and Promotions Department. She will take the Head of Promotions role, starting today, Monday, 13th April.

Meg was previously one of the co-directors of boutique music company Spark & Opus, where she launched the company's publicity arm, orchestrating unique and engaging campaigns for an array of clients, both major and indie labels. 

Prior to Spark & Opus, Meg was Executive Director of the Association of Artist Managers (AAM) and Indent Project Manager at MusicNSW, where she launched a training program for the first exclusively regional and all ages tour of NSW, whilst running her own freelance PR and management company on the side.

In addition to spearheading Inertia's core label and distribution promotions, Meg will be launching The Inertia Group’s move into offering external PR services, more details of which will be revealed in the coming weeks.

“I’m so excited to be joining Inertia”, said Meg of the announcement. “Having worked closely with many of the team over the years, I have been so impressed with the effectiveness and responsiveness of the PR and Marketing team and can’t wait to further my knowledge of promotions, while bringing what I can do the table!”

Inertia Group CEO Colin Daniels adds, “Meg’s experience in promotions is second to none. We’re very fortunate to have such a respected and accomplished person join the ranks for this vital role”.

The Inertia Group is a privately owned, fully independent entertainment company providing a suite of services such as touring, marketing and publicity, sales and distribution, film and television licencing, publishing and management for artists and record labels. The Inertia Group’s companies include label services business Inertia Music, concert promoter Handsome Tours, artist management firm IE:Inertia and publisher Gaga Music.