Spotify releases figures on Discover Weekly

PRESS RELEASE:

Since it was launched 10 weeks ago, 1 billion tracks have been streamed from Discover Weekly playlists, the recommendations delivered to users as a weekly mixtape each Monday.  

71% of Discover Weekly listeners save at least one song to their own playlists and 60% of users who try their Discover Weekly go on to stream five or more tracks. 

When the service launched in July Gustav Söderström, VP of Product at Spotify said: “High Fidelity’s Rob Gordon had it right – the making of a mixtape is a very subtle art. That’s why we created Discover Weekly. There’s never been a simpler, more personalised way to discover music, with every playlist tuned just to you every single week.”