With the launch of Beats Music less than a week away, Spotify have removed all time-based playback restrictions from its free tier across all markets - basically allowing users to enjoy Spotify as much as they like, without paying a cent.
Before this move, Spotify’s free users were limited to ten hours a month, following their initial six-month trial period.
The removal of this feature may dissuade users from paying for the premium tier in the short-term, but it is also a savvy move, aimed at keeping those fair-weather consumers who were considering jumping ship to Beats Music.
Beast Music launches on January 21 - it will be interesting to see what other pre-emptive strikes come from the streaming world over the next few days.
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Reporting from inside the Australian music business since '94.
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