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Taylor Swift announces Australian tour, while ‘Reputation’ album hits streaming services

Taylor Swift will bring her new world tour to Australia and New Zealand in late 2018, following shows through North America, United Kingdom and Ireland. This morning s tour announcement comes as her…

By Music NetworkPublished Dec 3, 2017
2 min read
taylor swift announces australian tour while reputation album hits streaming services

Taylor Swift will bring her new world tour to Australia and New Zealand in late 2018, following shows through North America, United Kingdom and Ireland.

This morning’s tour announcement comes as her Reputation album arrived on streaming services as Spotify, Apple Music, Google Play and Tidal on the weekend three weeks after its was available on physical format, with fans in Australia and the Philippines the first to be able to stream it.

So why put it on streaming in three weeks, while Adele’s 25 took nine months?

One suggestion is that Reputation didn’t shift 2 million first week, as she and her record company thought it would.

Reputation, which reached #1 on the ARIA chart, this week holds on at #2 behind Pink.

Globally, Swift has the biggest selling album of 2017, 1.22 million units in the first week in the United States alone.

Nielsen Music said it was the strongest first week since Adele’s 25 two years ago, with Reputation went to #1 in over 111 countries on iTunes sales charts upon release.

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Swift is now the only artist in history to have four consecutive albums sell over one million copies in their week of release, the others being Speak Now (2010), RED (2012) and 1989 (2014).

The album’s lead single ‘Look What You Make Me Do’, which also topped the ARIA chart, set a new record with over 10 million global streams, making it the most-streamed song in a one-day period ever.

The track’s lyric video also broke the standing record with over 19 million views.

The offical music video then shattered the original most viewed video (28 million) record with 43.2 million views in only 24 hours.

Live Nation announced that Swift and band will be landing at:

Friday October 19 – Optus Stadium, Perth

Friday October 20 – Etihad Stadium, Melbourne

Friday November 2 – ANZ Stadium, Sydney

Tuesday November 6 – The Gabba, Brisbane

She then heads off to New Zealand to play Mt Smart Stadium in Auckland on Friday November 9.

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THE MUSIC NETWORK NEWSLETTER

Reporting from inside the Australian music business since '94.

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