Tim Kelly joins Sony Music Australia

Tim Kelly will join SME as General Manager Marketing Asia Pacific, effective June 2.

Kelly moves to Sony Music from Universal Music Australia, where he has held the position of General Manager Marketing for nine years. This move will act as a homecoming of sorts for Kelly, who previously worked as Marketing Director at Sony from 1999 to 2004. Before this, Kelly was based in the UK, where he co-founded influential indie label One Little Indian. Kelly also previously worked as Head of International at Rough Trade Records, and Managing Director of Pinnacle Labels.

Sony Music’s Chairman and CEO Australia and NZ and President Asia, Denis Handlin AM, says of the appointment: "I am delighted to have an executive of Tim’s calibre returning to Sony Music where I know he will have a profound impact on the exciting opportunities that we are be developing.  Tim has a great passion and instinct for music and has tremendous respect in the industry locally and internationally.” 

Kelly adds: “I am thrilled to be rejoining Sony Music.  I’d like to thank Denis Handlin for his belief in me and can’t wait to work with him and the entire team at Sony”.

In addition to this appointment, SME has promoted John Parker to a new role which will involve him overseeing the label’s Artist Touring division. He takes the title General Manager, Marketing & Promotions and Artists Touring Division Australia & New Zealand. Parker has been at Sony for close to three decades, commencing his career in 1985 at the label’s WA branch.

A number of new staff appointments at SME will also be announced later this week and will be unveiled in Wednesday’s Industry Insider.