Sydney and Melbourne are among 21 cities around the world to host pop-up merchandise stores for Kanye West’s The Life Of Pablo this weekend.
West tweeted a map showing where the cities will be, which also include London, Berlin, Cape Town, Detroit, New York, Los Angeles, Houston, Atlanta, Amsterdam, Singapore, Toronto and his hometown of Chicago. They are only available on Friday August 19, Saturday 20 and Sunday 21.
The exact locations for each are only revealed 24 hours before they open.
The Sydney location is Pacific Bondi Beach at 188 Campbell Pde, Bondi Beach.
A photo posted by Pacific Bondi Beach (@pacificbondibeach) on
Reporting from inside the Australian music business since '94.
Melbourne’s is at 209 Brunswick Street, Fitzroy, the campus of music, audio and entertainment management college Collarts. Its street-fronting windows were blackened out until the opening.
Merchandise will include T-shirts, jackets and hoodies with each ctiy’s name written in the gothic font favoured by the merchandise’s designer, artist Cali Thornhill DeWitt.
In March, a West-themed pop-up in New York’s SoHo district attracted so many people that queues stretched for hours before doors were opened, with a reported turnover of $1 million over a weekend. Pablo jackets that retailed for $400 was sold for over US$2,000 on eBay a few days later.
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Reporting from inside the Australian music business since '94.
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