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uproxx

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Warner's global CEO said they bought UPROXX to "compete in the attention economy"

Warner's global CEO said they bought UPROXX to "compete in the attention economy"

In August, Warner Music Group announced a major play to grab the attention of youths. It acquired US-based youth culture media brand UPROXX for an undisclosed sum, however a person involved in the…

By Poppy Reid - Nov 30, 2018
Warner's global CEO said they bought UPROXX to "compete in the attention economy"

News

Warner's global CEO said they bought UPROXX to "compete in the attention economy"

In August, Warner Music Group announced a major play to grab the attention of youths. It acquired US-based youth culture media brand UPROXX for an undisclosed sum, however a person involved in the…

By Poppy Reid - Nov 30, 2018
THE MUSIC NETWORK NEWSLETTER

Reporting from inside the Australian music business since '94.

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